Parsing the Date of Birth Field

We’re happy to announce that you’re now able to parse the Date of Birth (DOB) field for your outgoing campaigns and reformat it using the given wildcards. In order for the data to be parsed, the values for DOB have to be received in the format of MM/DD/YYYY.

The wild cards for Month, Day and Year are as follows:
%m = Month
%d = Day
%y = Year

Under the campaign’s Data Mapping you’re able to use these wild cards in association with the Map to Field valued ‘dob’. To do this simply insert the wildcards under the Static Value column in the format you want the data to pass out in.
date of birth